Anatomy of an Ad.. do our teens care how "cool" is packaged? Should We?

I consider myself sort of a pop culture "anthropologist".  I usually keep up with the popular TV shows and celebrity news.. obviously when working with youth and young adults (now that I am no longer able to squeeze myself into that category in any sense) seeing what is popular or trending helps me to see where many of them are coming from, what kinds of things are on their minds...

We know this, its nothing new, pop culture is a view to what we value as a society for the most part.  

Lately, I have notice a disturbing trend in advertising, it seems that the newest thing to do to get people's attention is to do some crazy mock-up glorifying violence against women.  I get that my reaction is probably just what they are looking for.. that in Hollywood maybe all publicity is good publicity but really?  At what point do we decide to make it detrimental to someones image to portray something as painful as domestic violence in a playful way?

Here is one such ad, I had to google what the company even sold, because I could not tell if the ad was for lingerie, a car, ties, or menswear... turns out it is basically a hoity toity suit company... Because don't we all want to wear the suit of a creeper?

I saw that same scene in Alfred Hitchcock's movie "Frenzy", not something I want my daughter to flip open a magazine and see... How exactly does this picture sell that suit and lets face it, what the heck is up with that suit in the first place?


I was pretty shocked when I saw that ad but then just a few days later I saw this one...

Really, really, so the mod wife has a black eye and again creepy husband in the background.. so who is supposed to look good?  The abuser or the victim? both? look good in all you do?  wow! and can you guess what this ad was for? Hint: not bandages or eye-makeup.. it was an ad for a hair salon.  So yes you may very well be a victim of domestic violence but as long as you live in cool retro surroundings and you have good hair, its not an issue as much as it displays your ironic retro style.  Ouch!

Both of these ads disappointed me but again, as frustrating and annoying as it is, I felt that both ads were targeting adults and not so much trying to market to teens (one ad was in Vogue, one in Vanity Fair: both kids were getting haircuts, so it was between these or Sports Illustrated). This is not to say I am fine with these pictures even in an adult context but that is a whole other discussion. 

Then I checked my yahoo accounts the other day and scrolling on the daily news was a ruckus over pictures taken of one of the stars of Glee.  Yep, another crazy picture only this time it featured a girl on a hit show specifically marketed at teens.  These pictures were not even ads,  just part of a photo shoot by a photographer who is known for pushing boundaries .

Lets see, cheap house set with old carpet, retro dress, "woman's work" props, bondage suggestion, and black eye.. yep all the pieces are here.  The worst part of the whole thing is that the photographer was quoted as saying of the pictures,

 ""In no way were we promoting domestic violence, we wanted to do a bruised-up Barbie shoot and that's exactly what we did!" 

WHAT? Is he really that naive?  At this point I hope he is just lying because if he really sees nothing provocative or offensive in these... Don't even get me started on the strangeness of a bruised up Barbie idea, but in what world do these pictures not suggest that perhaps Barbie did not just "trip on the stairs"?

So my question is: what do we do with this?  Do we just think of it as art and understand that it may not be to our taste?  Do we really think this is tasteful to anyone?  What value is this offering to the world and what does it say about us as a society that it has become not only acceptable but "artistic" to portray hate crimes in our media?  Do we just avoid making a big deal out of it and deny the "artist" or company the publicity they crave?

I don't know the answer to this, I do know that as someone who claims to be a Christian, and as a female, a wife, and a mamma; I feel like this is fundamentally wrong. This is not what God created us to create. 

 I don't know what that means for me but it makes me think of what I heard in the sermon preached at our little church this morning.  The scripture was the David & Goliath story paired with the story of Peter walking on the water to Jesus story in Matthew.  The gist of the sermon was that even if it may seem overwhelming to make small seemingly insignificant gestures in the face of so much pain and wrong and evil in the world; we still need to make them.  That being God's sanctified and justified people means that we MUST make them.  Why do we fight Goliath when we know it is crazy?  We have faith that it is the right thing to do.  Faith makes us foolish and grace allows us to actually sometimes have the courage to act on our faith.

We hide behind the safe wall of irony and cynicism in the same way that Saul wanted to clothe David in armor before he battled the giant.  I hope to step out in faith, I pray to begin to shed the armor and connect with the world knowing that God may take my smallest gesture and create miracles.